商务英语信函的写作指导
商务英语信函的写作指导
学习啦在线学习网 在国际商务活动日益增多的今天,特别是中国加入世界贸易组织(WTO)后,越来越多的人士接触到涉外商务工作,而作为国际交往的主要语言--商务英语日显其重要性,人们须经常撰写商务英语应用文如商务信函、便函、传真稿、广告单、调研报告等.规范得体的商务信函、文件不仅展示出一个人的英语写作能力,更体现他所服务的企业或机构的形象.一封优秀的商务信函在商务活动中可以带来巨大的经济效益和良好的社会效果,反之则会破坏企业或机构的形象,甚至会蒙受意想不到的经济损失,商务英语信函在商务活动中起着举足轻重的作用.本文就在现代商务环境下,商务英语信函的语言特色及其风格进行探讨.
商务英语信函的写作指导
信函要求：
1、 研究收信人的兴趣所在
学习啦在线学习网 2、 采用恰当的语气
体谅对方的态度(You-Attitude) / 自我为中心的态度(I-Attitude or We-Attitude)。
3、语气自然真诚
请比较下面两组例句：
Instead of | Say |
学习啦在线学习网 I have pleasure in informing you．．． | 学习啦在线学习网 I am pleased to tell you／to say．．． |
4、言简意赅
学习啦在线学习网 5、有礼有节，善解人意
学习啦在线学习网 礼貌用语，如your kind enquiry，your esteemed order，your valued custom
学习啦在线学习网 6、避免行文冗长
请比较下面两组例句:
Instead of | Say |
Please see that an enquiry is conducted to determine the reason. | Please find out the reason. |
学习啦在线学习网 7、避免陈词滥调
请比较下面的例句：
学习啦在线学习网 OPENINGS
Instead of | Say |
学习啦在线学习网 Adverting to your favour Re (your letter) The writer, wished to acknowledge | 学习啦在线学习网 Referring to your letter Or Thank you for your letter |
We are in receipt of 学习啦在线学习网 We began to acknowledge We have to acknowledge | 学习啦在线学习网 We have received |
We beg to inform you We beg to think you | 学习啦在线学习网 We are writing to inform you We thank you |
学习啦在线学习网 Your esteemed favour to hand Your letter to hand 学习啦在线学习网 Yours to hand | We have received your letter |
ENDINGS
学习啦在线学习网 Instead of | Say |
学习啦在线学习网 The favour of your early reply will be obliged | 学习啦在线学习网 I shall be glad to hear from you. |
学习啦在线学习网 Assuring you’d our best attention at all times 学习啦在线学习网 We beg to remain We remain Awaiting the favours of your early reply | Omit all these. |
学习啦在线学习网 MISCELLANEOUS
学习啦在线学习网 Instead of | Say |
as per | according to |
idem., inst., prox., ult. | name the month |
学习啦在线学习网 if it is within our power | if we can |
it will be our constant aim. | we shall try |
学习啦在线学习网 of even date | of today |
only too pleased to | very glad to |
per | by |
学习啦在线学习网 Please be good enough to advise us | 学习啦在线学习网 please tell us |
take an early opportunity | 学习啦在线学习网 act promptly |
yesterday' s date | Yesterday |
your communication | your letter, phone, message, etc. |
学习啦在线学习网 your good self | you |
学习啦在线学习网 your favor yours of the 15th | your letter your letter of the 15th |
Under separate cover | separately, or better still, by registered post, etc. |