商务英语学习教程
商务英语学习教程
下面是学习啦小编整理的商务英语学习教程，希望对大家有帮助。
基本信息
商务英语学习情境教程
所属分类：商业英语
作者：孙晓娟 主编
学习啦在线学习网 出版社：北京大学出版社
ISBN：9787301186268
学习啦在线学习网 出版日期：2011-9-1
图书简介
《商务英语学习情境教程》是结合国际贸易中进出口实务的主要业务环节和实际的典型工作任务编写的学习情境式商务英语教材，打破传统国际商务英浯教材的内容与形式，采用任务引领的方式来设计学习情境，将商务英语知识点融入实际的工作场景中。《商务英语学习情境教程》共分为创建公司、参加展会、参观工厂、解决问题和招聘员工五大情境以及若干具体的工作任务，包括市场调查、确定产品、公司介绍、产品展示、招待顾客、商务谈判、应聘工作、公司文化、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等，涵盖了基本的商务活动内容。本书的教学时数为两个学期，教师可以根据实际需要对内容进行取舍。
《商务英语学习情境教程》适合作为高职高专经贸专业或商务英语专业大一、大二学生的教材，也可以作为社会上从事商贸工作人员的参考用书。
目录
situation one establishing a company
学习啦在线学习网 step one establishing your own import and export company
1. cautions to run an export company
2. the organization of a company
3. forming an import and export company
学习啦在线学习网 step two developing an export marketing plan
学习啦在线学习网 1. multiple choices
2. developing your marketing plan
step three selecting your product
step four naming your company
学习啦在线学习网 1. slogan matching
2. finishing your company information
3. making your business cards
step five making your company profile
1. composing your company profile
学习啦在线学习网 2. writing a company profile for wal-mart stores
situation two attending trade fairs
学习啦在线学习网 step one domestic trade fairs
1. finding out about domestic trade fairs and get ready for them
2. inviting some guests
学习啦在线学习网 3. negotiating with visitors
4. entertaining your guests (chinese food)
5. following-up the business
学习啦在线学习网 step two international trade fairs
1. finding out about trade fairs abroad
学习啦在线学习网 2. booking international air tickets
3. arranging a hotel abroad
4. flying to another country
5. negotiating with visitors
6. having dinner with customers (western food)
学习啦在线学习网 situation three a factory tour
学习啦在线学习网 step one meeting guests at airport
学习啦在线学习网 1. matching the marks with their names
2. reproducing the situation
step two visiting your factory
1. drawing a factory layout
2. drafting a conversation for your factory tour
step three presenting your company
学习啦在线学习网 1. imitating the situation
学习啦在线学习网 2. describing company profiles
学习啦在线学习网 3. a project
step four presenting your products
1. presenting your products with a dialogue
学习啦在线学习网 2. a small project
3. composing a catalogue sheet
step five discussing with your customers
1. having a negotiation
2. packing and transportation
学习啦在线学习网 situation four solving problems
step one dealing with complaints and problems
1. making complaints
学习啦在线学习网 2. entertaining claims
step two finding a solution
1. refunding for a claim
学习啦在线学习网 2. sending maintainers to solve the problems
学习啦在线学习网 situation five recruiting staff
step one interview
学习啦在线学习网 1. candidates' skills
2. hair style and dress style for a job interview
3. composing a dialogue for the interview
学习啦在线学习网 4. matching the titles
5. describing the interview situations
6. writing a cv to apply for a job
7. debate competition
sten two staffoualitv
1. multiple choice
学习啦在线学习网 2. business protocols
学习啦在线学习网 3. word puzzle
4. multiple intelligences survey
vocabulary
参考文献