电子商务英语试卷(3)

电子商务英语试卷

　　非选择题部分

　　注意事项：

　　用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。

学习啦在线学习网 　　四、单词汉译英(本大题共15小题，每小题1分，共15分)

　　根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。

　　41. 产生;发生 v. g______

学习啦在线学习网 　　42. 合同;契约 n. c______

　　43. 立法;法规 n. l______

学习啦在线学习网 　　44. 行政官;行政人员 n. e______

　　45. 分配;分发;分布 v. d______

　　46. 扣除;减除 v. d______

　　47. 同义词 n. s______

　　48. 分类;归类 v. c______

学习啦在线学习网 　　49. 偶然的;随便的 adj. c______

学习啦在线学习网 　　50. 基本上，根本上 adv. b______

　　51. 无效果的 adj. i______

学习啦在线学习网 　　52. 产生;屈服;让步 v. y______

　　53. 车辆;媒介 n. v______

　　54. 趋势，倾向 n. t______

　　55. 使合乎规格，使标准化 v. s______

　　五、单词英译汉 (本大题共15小题，每小题1分，共15分)

　　给出下列单词或术语的汉语意思。

　　56. URL

　　57. cataloger

学习啦在线学习网 　　58. data collection

学习啦在线学习网 　　59. information retrieval

学习啦在线学习网 　　60. text documents

学习啦在线学习网 　　61. eProcurement

　　62. buying leverage

　　63. “Return” and “New” customer paths

学习啦在线学习网 　　64. site traffic

学习啦在线学习网 　　65. purchase attempts

　　66. shipping method

　　67. interactive TV

　　68. cost-effective and efficient

学习啦在线学习网 　　69. maximum value

学习啦在线学习网 　　70. automotive industry

　　六、英译汉 (本大题共5小题，每小题2分，共10分)

　　阅读下面的短文，然后把划线的句子翻译成汉语。

　　How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

学习啦在线学习网 　　The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.

　　(73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

　　Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with.

　　Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content.

　　七、汉译英 (本大题共5小题，每小题2分，共10分)

　　用括号内给出的词，把下列汉语句子翻译成英语。

学习啦在线学习网 　　76. 约翰创造了新的世界纪录。(set up)

　　77. 我有时感到区分英语和法语很困难。(distinguish from)

　　78. 新技术对公司的发展有重要的影响。(have an effect on)

　　79. 多家工厂声称他们需要有经验的工人。(experienced)

学习啦在线学习网 　　80. 他的这篇报告写得很好，只是有几个小问题。(except for)