男性服饰市场商务英语写作提纲

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　　男性服饰市场商务英语写作提纲：

　　Report Summary

　　The report sums up the development of the global and Chinese men’s wear markets in 2015. Through accurate data and full elaboration, it presents from various angles the structure of China’s audio-video products market, features of the demand-supply relationship and pattern of competition between leading vendors in different market segments. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players’ competitiveness.

　　The report especially points out the following: Despite a small rise in sales volume, sales revenue in China’s men’s wear market nevertheless grew significantly in 2015. Currently, domestic brands have taken a notable lead in the market, while foreign high-class men’s wear brands have increased their investment in the Chinese market, leading to intensified competition. After 2016, with changes in the market environment both at home and abroad, brand will become the key for men’s wear to maintain vitality. Leisure-style men’s wear will continue to be in a rising trend in the next few years. Promoted by various government policies, the rural market will bring a new space for men’s wear consumption.

　　the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for leading enterprises and growing enterprises respectively.

　　Report Outline

　　I. Overview of the Global Men’s Wear Market in 2015

学习啦在线学习网 　　(I) Development Status

　　(II) Basic Characteristics

学习啦在线学习网 　　(III) Overview of Development in Major Countries and Regions

　　1. U.S.

　　2. Italy

学习啦在线学习网 　　3. Germany

　　4. Russia

　　II. Size and Structure of China’s Men’s Wear Market in 2015

　　(I) Market Situation and Characteristics

学习啦在线学习网 　　(II) Market Size

　　(III) Market Structure

　　1. Regional Structure

　　2. Product Structure

学习啦在线学习网 　　3. Brand Structure

　　III. Analysis of Supply & Demand in China’s Men’s Wear Market in 2015

学习啦在线学习网 　　(I) Analysis of Market-Related Industries

　　1. Analysis of the Textile Raw Materials Industry

　　2. Analysis of the Clothing Fabric Industry

学习啦在线学习网 　　3. Analysis of the Supplementary Clothing Materials Industry

　　(II) Analysis of Consumers’ Demand

　　1. Overall Characteristics of Men’s Wear Consumption in China

学习啦在线学习网 　　2. Analysis of Men’s Wear Consumption Habits in China

学习啦在线学习网 　　3. Analysis of Factors Men’s Wear Consumption in China

学习啦在线学习网 　　(III) Analysis of Vendors’ Supply

　　1. Number and Distribution of Men’s Wear Vendors in China

学习啦在线学习网 　　2. Variety and Structure of Men’s Wear Supply in China

　　3. Price Structure of Men’s Wear Supply in China