大学生商务英语
下面是学习啦小编整理的大学生商务英语，希望对大家有帮助。
基本信息
学习啦在线学习网 出版社： 华东师范大学出版社
ISBN：9787561755082
版次：1
商品编码：10524776
包装：平装
出版时间：2007-09-01
用纸：胶版纸
页数：305
字数：385000
内容简介
本教材是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。本教材有以下特点：起点、难度适当，符合高职学生的实际特点;注重语言基本功，强化阅读技能训练;富有时代特色，商务与语言有机的衔接;重在培养职业能力，适应商务职场的需要;配有光盘、多媒体课件及网站，方便课余巩固。
目录
Unit 1 商标知多少
学习啦在线学习网 Topic—based Content：Trademark，Brand and Logo
学习啦在线学习网 Topic Reading：Extracts of Trademark，Brand and Logo
学习啦在线学习网 Extract 1：Trademarks
学习啦在线学习网 Extract 2：The Trademark Application Process
学习啦在线学习网 [实例链接] Link to Authentic Document：Sample Trademarks
学习啦在线学习网 Extract 3：Brand&Log0
Extract 4：Coca—Cola
[文化链接] Culture Link：Branding—Its All about Focus
[实例链接] Link to Authentic Document：Trademark Assignment
Unit 2 广告风云录
Topic—based Content：Advertising Industry
学习啦在线学习网 Topic Reading：Extracts of Advertising Industry
学习啦在线学习网 Extract 1：Advertising
学习啦在线学习网 Extract 2：Advertising Media
[相关链接] Related Link：Background History of Advertising
[文化链接] Culture Link：The Top Tens on the Internet
Extract 3：Misleading Advertising
学习啦在线学习网 Extract 4：Advertising Careers
[文化链接] Culture Link：Authentic Advertisements
Unit 3 广告妙语
学习啦在线学习网 Topic—based Content：Language of Advertising
Topic Reading：Extracts of Language of Advertising
学习啦在线学习网 Extract 1：Opinions on Advertising Language
学习啦在线学习网 Extract 2：Copywriting and Copywriter
[文化链接] Culture Link：Nice’n Easy
学习啦在线学习网 Extract 3：Creative Work by Copywriters
Extract 4：The Future of Ad Writing
[文化链接] Culture Link：Effective Ads
学习啦在线学习网 [阅读链接] Link to Reading Attack Skill：Acronym
Unit 4 传媒巨子风云录
Topic—based Content：Time Warner
学习啦在线学习网 Topic Reading：Extracts of Time Warner
Extract 1：Time Warner Inc.
学习啦在线学习网 Extract 2：Values of Time Warner
学习啦在线学习网 Extract 3：From Time Warner to AOL Time Warner and to Time Warner(TWX)
Extract 4：Background of the Merger
[文化链接] Culture Link：The Future of Digital Media
Unit 5 营销为王
学习啦在线学习网 Topic—based Content：Marketing Mix
学习啦在线学习网 Topic Reading：Extracts of Marketing Mix
Extract 1：Marketing Plan
Extract 2：Marketing Mix
[相关链接] Related Link：McDonald’s Five Ps
Extract 3：The Product Life Cycle
Extract 4：HOW to Create a Marketing Plan
[文化链接] Culture Link：The Five Roles of a Great Leader
[阅读链接] Link to Reading Attack Skill：“一driven”Compound Words
Unit 6 探秘营销模式
Topic—based Content：Market and Marketing Moulds
Topic Reading：Extracts of Market and Marketing Moulds
学习啦在线学习网 Extract 1：Market and Marketing
学习啦在线学习网 Extract 2：Projecting Market Share
[相关链接] Related Link：Network Marketing—Internet Business Do’S and Don’ts
学习啦在线学习网 Extract 3：Internet Based Network Marketing Success
Extract 4：Creating New Retailing Moulds
[文化链接] Culture Link：Supermarket Competition in UK
学习啦在线学习网 Unit 7 销售文化
Topic—based Content：Different Kinds of Sales Cultures
Topic Reading：Extracts of Different Kinds of Sales Cultures
学习啦在线学习网 Extract 1：Car Boot Sale
Extract 2：Some Other Sales or Shops
[文化链接] Culture Link：1 6 eBay Success Secrets
学习啦在线学习网 Extract 3：Yard Sales and Garage Sales
学习啦在线学习网 Extract 4：Will Wal—Mart Last Forever?
学习啦在线学习网 [文化链接] Culture Link：Five—and—Dime Store
[相关链接] Related Link：Building Your MLM Business
Unit 8 期中复习
学习啦在线学习网 Topic—based Content：A Review of the Content from Unit 1 to Unit 7
Topic Reading： Extracts about Marketing Mix
Extract 1：Definitions of Advertising
Extract 2：Is Your Product D.U.M.B.Enough to Take Overseas?
学习啦在线学习网 Extract 3：How to Avoid Blunders in Advertising?
Unit 9 知识产权必知录
Topic—based Content：Intellectual Property and Patent
Topic Reading：Extracts of Intellectual Property and Patent
学习啦在线学习网 Extract 1：Intellectual Property
Extract 2：World Intellectual Property Organization
[实例链接] Link to Authentic Document(1)：IPA
[实例链接] Link to Authentic Document(2)：Patent
Extract 3：Patent and Its Application
Extract 4：Infringement&Piracy
学习啦在线学习网 [文化链接] Culture Link：Patents and Inventions
学习啦在线学习网 A Press Release
学习啦在线学习网 [实例链接] Link to Authentic Documents(3)：Copyright
[阅读链接] Link to Reading Attack Skills：Parallel Structure
学习啦在线学习网 Unit 10 网络&“E”生活
学习啦在线学习网 Topic—based Content：Network and E—Life
Topic Reading：Extracts of Network and E—Life
Extract 1：Intemet and E—Life
学习啦在线学习网 Extract 2：Online Shopping
学习啦在线学习网 [相关链接] Related Link：E—mail
学习啦在线学习网 Extract 3：Information Technology and e—mail
Extract 4：Applications of Networked Multimedia
学习啦在线学习网 Unit 11 点击电子商务
Topic—based Content：Interact and E—Commerce
学习啦在线学习网 Topic Reading：Ext瑚lcts of Interact and E—Commerce
Extract 1：ABCs of E—Commerce(1)
Extract 2：ABCs of E—Commerce(2)
学习啦在线学习网 [文化链接] Culture Link：TV Is Dying?Long Live TV!
Extract 3：Windows VistaTM
学习啦在线学习网 Extract4：Will iPods Bring New Fans to TV Shows7
学习啦在线学习网 [相关链接] Related Link：How to Use the Internet
[阅读链接] Link to Reading Attack Skills：Transferred Negative
Unit 12 货币大观
学习啦在线学习网 Topic—based Content：Money and Its Types
Topic Reading：Extracts of Money and Its Types
Extract 1：Types of Money
学习啦在线学习网 Extract 2：Monetary Standards
[相关链接] Related Link：Currency Codes&Symbols f Signs)
学习啦在线学习网 [相关链接] Related Link：Foreign Exchange
学习啦在线学习网 Extract 3：Monetary Systems
Extract 4：Eurosystem and the European Central Bank
学习啦在线学习网 [文化链接] Culture Link：Inventor Who Coined Euro Sign Fights for
Recognition
Unit 13 银行业务窥奥
学习啦在线学习网 Topic—based Content：Banking
Topic Reading：Extracts of Banking
学习啦在线学习网 Extract 1：Banking
学习啦在线学习网 Extract 2：Banking in the United States and Other Countries
[相关链接] Related Link：Banking History
学习啦在线学习网 Extract 3：Credit Cards
学习啦在线学习网 Extract 4：The History of Credit Cards
[文化链接] Culture Link：Bank Holiday
Unit 14 交易小百科
Topic—based Content：Commodity Transactions
学习啦在线学习网 Topic Reading：Extracts of Commodity Transactions
Extract 1：Commodity Transactions
学习啦在线学习网 Extract 2：The Futures Market
[文化链接] Culture Link：Chicago Mercantile Exchange Inc.
Extract 3：Different Order Types
Extract 4：Free Trade
[相关链接] Related Link：Trade FalrS
Unit 15 社会保障
学习啦在线学习网 Topic—based Content：Social Security
Topic Reading：Extracts of Soci~Security
Extract 1：Social Security
学习啦在线学习网 Extract 2：Health Insurance in the United States
学习啦在线学习网 [实例链接] Link to Authentic Document：Promotional Letter—Auto
学习啦在线学习网 I nsurance
Extract 3：Life Insurance
Extract 4：Some Other Insurance Items
[相关链接] Related Link：The Insurance Industry and Insurance Companies
学习啦在线学习网 Unit 16 期末复习
Topic—based Content：A Review of the Content from Unit 9 to Unit 15
Topic Reading：Extracts about Protecting the Legitimate Rights
Extract 1：How Trademarks Differ from Patents and Copyrights
Extract 2：What Is Piracy?Why Is Piracy Illegal?
Extract 3：Business Models
参考文献