电子商务英语
下面是学习啦小编整理的电子商务英语，希望对大家有帮助。
基本信息
出版社: 人民邮电出版社; 第2版 (2010年10月1日)
丛书名: 21世纪高等职业教育信息技术类规划教材
学习啦在线学习网 平装: 262页
正文语种: 英语, 中文
学习啦在线学习网 开本: 16开(188×265)mm
ISBN: 9787115227881, 7115227888
条形码: 9787115227881
产品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g
学习啦在线学习网 ASIN: B0042VQ9K8
内容简介
《电子商务英语》(第2版) 在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《电子商务英语(第2版)》分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。
《电子商务英语(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书
目录
Unit One Electronic Commerce Summary 1
学习啦在线学习网 Text A Electronic Commerce(EC) Theory 1
学习啦在线学习网 Text B Technological Platform of E-commerce 8
Skills of Understanding找出主题句，确定中心思想 13
Skills of Translation根据上下文/逻辑关系确定词义 15
Skills of Business E-mail Writing回复工作邀请信 15
Skills of Oral Language in Working Condition第一天上班报到 16
学习啦在线学习网 Self-study Projecting the Economic Impact of the Internet 16
Unit Two Trading Modes of E-commerce 19
学习啦在线学习网 Text A Understanding B2C E-commerce 19
Text B What is B2B? 26
Skills of Understanding寻找重要事实和论据 31
学习啦在线学习网 Skills of Translation词类转换译法 34
Skills of Business E-mail Writing求助信 35
Skills of Oral Language in Working Condition同事之间 36
Self-study Know Something About B2C E-commerce 36
Unit Three Security Technologies of E-commerce(Part One) 39
Text A Secure Electronic Transaction 39
学习啦在线学习网 Text B Security Techniques 45
学习啦在线学习网 Skills of Understanding猜测词义 50
学习啦在线学习网 Skills of Translation词的增减 52
学习啦在线学习网 Skills of Business E-mail Writing邀请信 52
Skills of Oral Language in Working Condition愉快地工作 53
学习啦在线学习网 Self-study Internet and EB Security 54
学习啦在线学习网 Unit Four Security Technologies of E-commerce(Part Two) 56
学习啦在线学习网 Text A Firewall 56
Text B Computing System Security Measures 61
Skills of Understanding推理和判断 66
学习啦在线学习网 Skills of Translation正反译与反正译 68
Skills of Business E-mail Writing电话记录 69
Skills of Oral Language in Working Condition工作中的解决之道 70
学习啦在线学习网 Self-study Achieving Electronic Privacy 70
Unit Five Payment of E-commerce on Net(Part One) 74
学习啦在线学习网 Text A Electronic Systems of Payments 74
Text B Electronic Payment & Taxation 80
Skills of Understanding确定作者的观点和态度 86
学习啦在线学习网 Skills of Translation分译与合译 87
Skills of Business E-mail Writing给顾客写邮件 88
Skills of Oral Language in Working Condition顾客就是上帝 89
Self-study Why isn't E-cash a common currency? 90
Unit Six Payment of E-commerce on Net(Part Two) 92
Text A The SET Protocol 92
Text B E-money 97
Skills of Understanding阅读理解考查的重点 102
Skills of Translation被动句型的翻译 103
Skills of Business E-mail Writing用邮件进行预订 104
Skills of Oral Language in Working Condition预订 106
Self-study Some Issues About E-commerce Payments 106
学习啦在线学习网 Unit Seven Logistics Management of E-commerce 109
Text A Logistics in Electronic Commerce 109
Text B Green Logistics 114
学习啦在线学习网 Skills of Understanding提高阅读理解的几个注意点 118
Skills of Translation定语从句的翻译 120
Skills of Business E-mail Writing用邮件发起邀约 121
Skills of Oral Language in Working Condition Get It Running顺利运行 122
学习啦在线学习网 Self-study Logistics automation 122
学习啦在线学习网 Unit Eight Implementation of the E-commerce System 125
Text A The ABCs of ERP 125
Text B What is CRM? 132
Skills of Understanding英语阅读学习啦在线学习网技巧(著名新东方英语培训中心) 137
学习啦在线学习网 Skills of Translation倍数的译法 140
学习啦在线学习网 Skills of Business E-mail Writing用邮件邀约共进晚餐 141
学习啦在线学习网 Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143
学习啦在线学习网 Self-study Evaluating the Performances of E-commerce Systems 143
学习啦在线学习网 Unit Nine Network Marketing 146
Text A Web Marketing Strategies 146
Text B Overview of Electronic Marketing Structure 153
学习啦在线学习网 Skills of Understanding阅读理解题型介绍 157
学习啦在线学习网 Skills of Translation长句的翻译 158
Skills of Business E-mail Writing顾客意见反馈信 160
Skills of Oral Language in Working Condition下班之后 161
学习啦在线学习网 Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162
Unit Ten Industry Applications of E-commerce 164
Text A The Impact of EC on the Travel Industry 164
Text B Advertising of E-commerce 171
Skills of Understanding影响阅读速度的几个障碍点 175
Skills of Translation常见的计算机英语及缩写 177
Skills of Business E-mail Writing书写简单的通知 179
Skills of Oral Language in Working Condition技术会议 180
Self-study Electronic Publishing: Assessing Opportunities and Risks 180
学习啦在线学习网 附录1 译文 183
学习啦在线学习网 附录2 总词汇表 215
学习啦在线学习网 附录3 常用电子商务词汇表 229
学习啦在线学习网 附录4 屏幕英语 248
学习啦在线学习网 附录5 考试样卷 254
附录6 电子商务网站集锦 258
Bibliography 262